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SEO KEYWORD SERVICES

BAFU Keyword Services
 Research - Analysis -  Rankings

We provide keyword services research and meta keywords analysis to help you choose keywords for your web or online advertising projects.  We can do it for you, teach you how to do it yourself or you can learn here what you need to know to be keyword rich and independent.

As you may already know, Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.  Our search phrase research can help you do this.

Note: The term keyword is often used as shorthand for keyword phrase or search phrase. When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search. In fact most searches these days are not single-word searches … most searchers now type two, three, four or more words in their searches to find what they are looking for.

Since you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case …
  • If you don’t know the words, you can’t optimize your web site properly.
  • If you don’t know the words, you don’t know what keywords to put in links pointing to your site.
  • If you don’t know the keywords, you don’t know which words to bid on in Pay Per Click programs.
  • If you are not using the right words in the right places for the right reasons, your efforts will not meet or exceed your expectations.

Selecting keywords, then, is important. But there are two ways to select the keywords you need for your campaigns:
  • Guess
  • Do a full keyword analysis

The most common method of choosing keywords is to guess what keywords and keyword phrases. But, you don't have to guess.  The most effective method and what we offer in our keyword service and meta keyword advice for choosing keywords, is to do a full keyword analysis (which actually begins with you guessing at what keywords you think are important, then using our keyword service to “dig” into databases of actual search terms).

What happens if you simply guess at the search terms you need, and don’t do a full keyword analysis? Typically three problems arise:
  • Many of the keywords on your list will be more or less irrelevant. People simply aren’t using them in searches.
  • You’ll miss keywords that people are using to search for your product or service.
  • You'll miss easy to target meta keywords and keyword phrases that have low competition from other web pages on the internet for which your web pages can rank highly!

For our keyword services to help clients in choosing keywords, we use Wordtracker®, the best keyword service database on the Internet

Essentially, Wordtracker does two things:
  • Helps you develop a list of likely keyword phrases. Wordtracker searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.
  • Based on these keyword phrases, Wordtracker shows you what people using the Web’s search engines are actually typing into the search engines.

Here’s an example:

Step 1: Begin with your own keyword list—you need at least one keyword, or keyword phrase, though most users begin with a few dozen terms. Let’s say you start with nothing more than the term, golf.

Step 2: Ask Wordtracker to suggest similar and related keywords—Wordtracker will use your term to search two major search engines, then visit 200 related Web sites and pull a total of 300 keywords from those sites’ KEYWORDS and DESCRIPTION metatags. You started with golf, and Wordtracker now suggests pga, clubs, putter, irons, and hundreds of other terms.

At this stage, you don’t know if people actually search for these terms or not. Just because Wordtracker suggests a term at this point, doesn’t mean that the term is ever used. For instance, Wordtracker may suggest golf in europa ... but does anyone actually search on this term?

Step 3: Ask Wordtracker if people use a term, and if there are other terms that contain the same words. Wordtracker can search its database of over 300 million searches over the last 60 days, and find out if anyone searches on the term you picked. Does anyone search on the term golf in europa? No; Wordtracker did find another term, though, europa go-carts and golf in bellevue but it’s very rarely used, too. (These are the results for the term golf in europa at the time of writing, though of course the situation could change.)

Wordtracker Search Databases

Wordtracker uses search databases that are created by monitoring what people actually type into search engines.
  • The Wordtracker Database comprises over 300 million searches carried out at MetaCrawler.com and DogPile.com over the last 60 days.
  • The Overture Database comprises searches carried out through the Overture Pay Per Click network (owned by Yahoo!).

Each time someone types a search term on one of these search systems, that information is added to the database. For instance, every day MetaCrawler.com and DogPile.com users type the term golf clubs into the search engines a total of around 50 times, and each time someone does so this information is added to the database. So we can look at this information and see that (at the time of writing), the term golf clubs has been typed into these search engines around 3,400 times over the last 60 days.

No longer do you need to guess at which keywords are important. Wordtracker can help you see what people actually type into the search engines!

Use our services or do it yourself?

We have three options to help you get the keywords you need for your project:

  • We can do it for you and help you interpret and apply the results.  Look at our SEO questionnaire.  Fill it out and we will contact you to discuss your project and give you a cost for our keyword services.
  • We can help you learn how to do your own keyword services research and help you interpret and apply the results.  We still need the information from our SEO questionnaire to be able to help you.
  • You can do it all yourself.  If you want to do a test run to see how Wordtracker works and whether or not you want to do it yourself, take the free Wordtracker trial, our compliments.



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